A light-colored home exhibit by LG with stairs on the left a small wooden desk in the foreground and a kitchen and sofa in the background.

CES 2018

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A light-colored home exhibit by LG with stairs on the left a small wooden desk in the foreground and a kitchen and sofa in the background.

2018 came roaring in with a flood of wonderful photo ops at CES. We had the chance to shoot nine stunning exhibits and from the unveiling of the new electric Byton vehicle to the massive and immersive exhibits of LG and Panasonic, it was a exciting week of browsing and photographing some of the most fun and elaborate exhibits you’ll find anywhere.

Byton Electric Car CES Tradeshow Exhibit with a white automobile on a turntable on grey carpet with a white ceiling and grey walls and a white Byton logo above.The white B of the Byton logo on a grey banner flapping in the wind in front of the High Roller Ferris Wheel and Casinos of the Las Vegas Strip at dusk.

Byton, a startup Chinese electric car company had exhibits both inside and outside the convention center. The company created a test track in the parking lot of the Las Vegas Convention Center and as we photographed the outdoor exhibit at dusk, we had some wonderful opportunities to add a little Las Vegas to the photography to help them show off their presence at the most important electronics event in the world.

 

A dark wavy tunnel made of curved LED TVs displaying a forest scene. This photograph of LG’s curved-TV walk-through video tunnel presented some of the biggest challenges a photographer can face–shooting straight into glaring TVs in a very dark room. To boot, the floor had not been vacuumed and was covered with tiny debris. Compositing separate exposures for the screens and the room and touching up a whole lot of tiny spots on the floor, we think were able to produce a wonderful photo of the exhibit in less-than-ideal shooting conditions.

And here are a few extras that show some of the fun spaces we were able to photograph.

A darkened theater with a screen made of three panels showing a green and blue CGI model city with some seating on the right of the frame. The interior of a panasonic concept vehicle with four light beige seats facing each other and a video screen with a sunset in the background. A dark grey Byton concept car rolling down the runway at a press release swarmed by photographers. A large Bosch tradeshow exhibit made of suspended white panels and multiple kiosks with the red Bosch logo on the top left.