Is it better to shoot in the day or at night?
A common question we receive is what time of day is best to shoot real estate. The answer is that it comes down to personal preference and whether the homes lends itself better to a certain time of day. When homes have an abundance of interior lighting (especially recessed lighting, wall sconces, LED light strips, and other directional or accent lights) it can be preferable to shoot at night as these features will not be visible during the day. On the other hand, if windows and natural light are a selling point of the home, or if the home has very little built-in lighting, daytime may make the home look more appealing.
In many cases, both day and night can look great.
For most real estate photography, both day and night can work very well and the decision hinges on what feeling you want to convey of the home. Daytime typically portrays a space as comfortable and livable. Nighttime tends to add drama and impact. But both can provide wonderful images of a space. When excellent images can be captured day or night, one can be more confident in coming away with an excellent product on a schedule which is convenient for everyone.
It is best to shoot exteriors before dark. Dusk works great.
When it comes to exteriors, daytime and nighttime can both produce quality photos. However, during the day it may be best to shoot when daylight is falling on the front of the home. If shooting at night, dusk is preferable to night as you get all the impact of exterior lighting on the home, but instead of murky blackness surrounding the house, deep blues radiate through trees and maintain detail in the outlying space.
Some spaces deserve to be shot both night and day.
Some spaces look spectacular no matter when they are shot. For designers and other commercial contractors, showing a space at different times of day can be a powerful way to make a statement about your work.