Pricing for Lighting
First things first: we’ll give you an estimate.
Before we ever shoot, we’ll discuss the shoot with you, tour your property (when appropriate) and give you an estimate of the pricing for lighting your project. You’ll know exactly what you’ll be paying before we start. With that said, here is a basic breakdown of our shooting modes:
The Simple Solution Kit
For evening shoots, we bring a simple duffel bag of floor lamps and worklamps with some basic tools to soften and accent the light in a space. This helps us make sure we have some easy, quick fixes for every shoot. For daytime shoots we bring a pair of professional strobes (flashes) and umbrellas to add daylight to a room. Setting up strobes takes time but can really make or break a daytime shot.
Interior Production Lighting
Production lighting for interiors usually involves 4 to 8 lights of different output and an assistant. Large lights act as basic fill to flood a space with an initial layer of light. Smaller lights are then added to accent art, chair backs, empty spaces (such as blank walls or floors), and areas of interest. A production lighting kit allows us to carefully craft the appearance of a space. While the prices we list vary, don’t worry, we will commit to a price before starting the shoot.
Exterior Production Lighting
Lighting for exteriors usually involves one to three crew members and a significant investment in lighting equipment. While we work for efficiency, it also requires a great deal of time–but the end result is spectacular. Large lights, such as 2000 Watt motion picture lights fill large areas such as yards and large exteriors with an initial layer of light. Smaller 1000W, 650W, and 300W lights are then gradually added to bring accents and attention to important areas and to fill in shadows and darker areas. After touring and understanding the size of the project, we will provide you an estimate and commit to a price so there are no surprises.
Lighting for Interior Photography
Why light interiors for photography?
Lighting for interior photography is critical in making sure colors are natural and correct, that the scene appears balanced and true to life, and that the eye is guided to the desired elements in a shot. In daytime, off-camera flashes can fill and help balance the light in a space. At night, warmer tungsten studio lights or “hot lights” can be more effective at matching the ambient lighting of the room. By flooding a room with flash strobes, even professional photographers may often lose the feel of a space by failing to utilize and match the lighting which is already present. Depending on the shooting conditions, a specific type of lighting will present itself as the most effective in creating a great photograph.
Lighting strategies for interior photography
Lighting residential interiors means making sure lamps on an end table are not blown out, but still cast their warm light. It means that directional light from recessed lights still retains its shape and color. In addition to creating a balanced, natural scene, lighting can add emphasis and texture to areas which, by themselves, may not draw attention. Based on the conditions of a given shoot, we will plan for appropriate lighting based on the most cost-effective method to execute the shoot. Depending on the size of the shoot, this can mean that the photographer lights each scene himself. However, for larger spaces, additional crew may perform the lighting in conjuction with the photographer to make the work faster and more effective. We are happy to give our professional opinion on the best shooting strategy and work within your budget to make a shoot that fits your needs.
Lighting for Exterior Photography
Why light exteriors for photography?
Lighting is critical for exterior photography, especially when the sun has gone down. It isn’t that the lighting built into a landscape or home isn’t pleasing, it is just the opposite–existing lighting tends to be such a nice feature that a photograph can’t afford to have those lights appear harsh and overexposed. The brights tend to be far to bright and the dark areas in a yard or building appear as murky black holes to a camera. Effective lighting of any exterior means balancing the light within the shot. In order to accomplish this, a home or yard needs to be flooded with light to create a starting point for the camera. Bringing in external light means that instead of lamps and sconces which lose all their detail, the light coming from existing sources has shape and color and most importantly, looks natural.
What to expect with exterior lighting
Lighting exteriors is typically a more involved and more extensive process than lighting interiors. The quantity of light required to illuminate a yard or the exterior of a building or home is far greater than the light required to accent a kitchen or even flood a large living space. A photographer cannot typically light and shoot an exterior by him/herself. A crew of one to three assistants is typical for the exterior shoot of a home or small to moderate commercial building. But as with interior lighting, we will offer several strategies to make a shoot plausible. With any shoot, we can offer a choice between good, better, and the best shooting scenario–and fit within the demands of a budget or timeline.
In this photo, 4 of 6 film industry lights which were used to light the back of this large Green Valley home are visible.