Variety and Creativity in Commercial Real Estate Photography
We have the regular opportunity to photography commercial shopping centers which are for sale. When shooting, we don’t have the luxury of a controlled environment, with shoppers, cars, weather, and all the complications of shooting during business hours. Nonetheless, we often have the task of creating professional images in this less-than-professional environment. In addition, we get requests to feature the setting of the shopping center, such as being adjacent to the strip or having views of the valley. At Lake Mead Crossing, the setting included the dramatic desert mountains surrounding the complex. With large, big-box retail buildings, seeing surrounding landscape can be a challenge–after all, the mountains, though large, are 20 miles away. So while we provided strong wide-angle images of the major retailers at the property and its luscious landscaping, we walked backwards and pulled out a longer lens to allow the desert mountains to peek over the buildings and add context to the images. Shooting in both daylight and at the beautiful twilight hour, we were able to provide the agency’s designers a variety of images for their sales materials for the property. Producing a diverse set of clean, beautiful and authentic visuals for our clients is not only one of our biggest goals, it’s creatively challenging, and a lot of fun.