2025 | Genetech Exhibit at ISC West

Genetech made a bold statement at ISC West in Las Vegas in the spring of 2025 with a beautifully designed exhibit. Rich in deep blues and layered with abundant black, the space delivered striking visual contrast. Dark surfaces throughout often competed with brightly illuminated product displays, creating a challenging environment for photography.

To overcome this, multiple bracketed exposures were captured using a tripod, with careful manual blending in Photoshop. This approach was essential to achieving clarity and balance across the scene.

The final images reveal detail in both the brightest highlights and the deepest shadows, allowing Genetech to fully showcase their dramatic and visually compelling presence at one of the year’s most important industry events.