2025 | ABC Store, Las Vegas Boulevard
Honolulu-based ADM Architecture + Interiors called us in late summer of 2025 to help produce images of their most recent project: an ABC Store with a two-story storefront smack dab in the middle of Las Vegas Boulevard.
A photo shoot like this comes with its challenges. The locals and tourists who frequent the Strip don’t typically look as tidy and well-crafted as the architecture at hand, so timing was key. To capture both the store’s location and its exterior lighting elements, we had to start early—3:30 AM early—to prepare for the break of twilight, which in Vegas happens just before 5:00 AM at that time of year. Beyond the clock, there was a host of distractions to wrestle with: a concrete traffic barrier, copious power lines, constant traffic, construction, and competing branding everywhere you looked. With careful timing, keen navigation of traffic, optimal use of a narrow time frame, and a good deal of photo editing, we were able to tame a challenging environment and produce a series of striking exterior images.
The interior, however, was the star of the show. Our objective was to highlight how ADM employed thoughtful design strategies and innovative products to create a fluid, functional, and beautiful retail space suitable for accommodating hordes of Vegas visitors. Ocean-like waves ripple through the ceiling panels, receding from the front of the store to the back like a shoreline. At the rear, a backlit halftone metal graphic of the Las Vegas sign anchors the space, while playful graphic prints line the walls, keeping the shop both tidy and fun.
Venues like this make the work of a photographer interesting, challenging, and ultimately, incredibly enjoyable.
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